Chris McMurtry

Chris McMurtry is CEO and Co-Founder of ONCE (once.app), an AI-native, pay-per-use music distribution platform built to help creators release music and get properly credited and paid. He also serves as the Head of Innovation for Pipeline.media and Curve Royalties, both Jamen Capital companies, where he focuses on AI strategy, catalog and royalty infrastructure, and the integration work connecting Pipeline’s acquisition and advance platform with Curve’s global royalty processing.

Over the course of his career Chris has worked with organizations including Apple, Disney, Universal, Warner, Sony, Netflix, Concord, and NAXOS, and previously held senior roles at OpenPlay, Exactuals, Pex, and Artist Growth.

A composer and product leader, Chris is focused on improving the infrastructure behind the music industry and building systems that preserve creator intent across an increasingly fragmented ecosystem. His work sits at the intersection of music, AI, metadata, and royalties, with a consistent goal: helping creators get accurate attribution and fair compensation.